We have invented
the the replacement for the disposable camera!

Snappshot on entrepreneurship, perseverance, and growth: “One idea works, the other doesn’t.”

In 2014, Marc and his brother Arno were having a drink at De Twee Wezen. Marc had a commercial job, and Arno worked as an app and web developer. They got talking with an acquaintance who was about to get married. She had just one task left on her list: buying disposable cameras. Marc thought, “Nice idea, but a bit outdated, isn’t it, a disposable camera?” At that moment, his eye caught a screen showing photos from the nearby club/disco, Rootie-Tootie. His next thought was, “How cool would it be if you could show photos taken by your own guests on that screen in real-time?” Our minds started racing, and we immediately Googled if such a thing already existed.

It’s a historical fact that brothers are capable of big inventions. Auguste and Louis Lumière invented the film projector, the Wright brothers flew the first airplane, and the Bor brothers invented Snappshot.
The idea started on a beer coaster – not a metaphor, but the truth.

And?
“Yes, something similar existed, but it was only for weddings. We thought bigger, saw an opportunity, and came up with a concept: guests can share photos via an app, which are then shown in real-time on a screen. We pitched the idea to others, but nearly everyone thought it was a bad idea. ‘You’re not going to give up your stable job for this, are you?’ they said. But their reactions only made us more enthusiastic. So we had a prototype built. Now we had a product but no party to test it at. Fortunately, Arno’s father-in-law turned fifty, and that became our test case. A good one too, because everything that could go wrong, did. Arno then started making adjustments, and we were ready for our first commercial event.”